Marketing / Origination
NRMLA Member Logo
NRMLA has developed the following Member Logo that you can use on your business cards, web site, and other marketing materials.
Compliance Committee Reviews FTC Marketing Guidance
May 3, 2013
During its last meeting, the Risk & Compliance Committee reviewed and discussed a revised set of guidelines for online and mobile advertising published by the Federal Trade Commissioner in March.
Tapping Into the Home Purchase Market
While the typical retiree uses a reverse mortgage to eliminate debts, pay for healthcare and cover daily living expenses, a growing segment of the senior population is using it to purchase a home that better suits their needs.
Avoiding the Pitfalls of Lead Generation
While some reverse mortgage loan originators attract new clients through their web site, referral sources or advertising, many others purchase "leads" from third-party vendors.
Home Savers: How to Help Seniors Sidestep Foreclosure With a Reverse Mortgage
Single out most any neighborhood in America and even a casual drive around will feature foreclosure signs.
How to Enlist Religious Leaders in spreading the ‘gospel’ of HECM
God is important to many older adults. Go to any church, temple, or mosque during worship hours, and you will find them present in large numbers.
How Talk Radio Can Position You as a Guru in Your Markets
He answers questions for seniors and for mortgage professionals. They call him with their issues, and he helps them find solutions. Many have not met him for he is a voice: a caring voice, a passionate voice, a strong voice for seniors in the communities that he serves.
Demographics 101: Putting Brain Power into Your Reverse Mortgage Marketing
Successful marketers are able to predict where older homeowners congregate, what makes them special, and how the mature market overall is changing.
Establishing Name Brand In Your Community
One of the most important assets you can develop for your business is a strong brand. Brands are not just logos or slogans. Brands are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you.
Marketing Executives Share Strategies for Success
Whether you are an industry veteran or a newcomer to the reverse mortgage business, one option to stay ahead of the competition is to seek advice from a marketing specialist who can help you grow your business more wisely.
Marketing Reverse Mortgages: Finding That One Silver Bullet
Marketing reverse mortgages is hardly a science. What works for one lender, may not work for another.
Turning Leads Into Applications
Over the past couple of years, the reverse mortgage industry has seen an influx of "lead generation" companies to assist lenders with their marketing efforts.
Bonding With Your Reverse Mortgage Client
Perhaps the most important aspect of customer service is the first impression a reverse mortgage customer has of you.
Providing Superior Customer Service
Veteran loan originator Mary Ressetar, with Wells Fargo Home Mortgage in Chicago, IL, knows the proper way to interact with a senior client from the moment first contact is made to when the last loan document is signed at the closing table.
All materials copyrighted © 2014 National Reverse Mortgage Lenders Association.