Marketing / Origination

NRMLA Marketing Advisory June 4, 2015

Truth or Consequences: The Cost of Non-compliance in Advertising (CFPB actions on inappropriate ads, ad mistakes to avoid, NRMLA ethics process)

Home Savers: Helping Seniors Sidestep Foreclosure With a Reverse Mortgage

Single out most any neighborhood in America and even a casual drive around will feature foreclosure signs.

Avoiding the Pitfalls of Lead Generation

While some reverse mortgage loan originators attract new clients through their web site, referral sources or advertising, many others purchase "leads" from third-party vendors.

Turning Leads Into Applications

Over the past couple of years, the reverse mortgage industry has seen an influx of "lead generation" companies to assist lenders with their marketing efforts.

Bonding With Your Reverse Mortgage Client

Perhaps the most important aspect of customer service is the first impression a reverse mortgage customer has of you.

Marketing Strategies for Success

Whether you are an industry veteran or a newcomer to the reverse mortgage business, one option to stay ahead of the competition is to seek advice from a marketing specialist who can help you grow your business more wisely.

Providing Superior Customer Service

You should know the proper way to interact with a senior client from the moment first contact is made to when the last loan document is signed at the closing table.

How Talk Radio Can Position You as a Guru in Your Markets

He answers questions for seniors and for mortgage professionals. They call him with their issues, and he helps them find solutions. Many have not met him for he is a voice: a caring voice, a passionate voice, a strong voice for seniors in the communities that he serves.

NRMLA Member Logo

NRMLA has developed the following Member Logo that you can use on your business cards, web site, and other marketing materials.

Establishing Name Brand In Your Community

One of the most important assets you can develop for your business is a strong brand. Brands are not just logos or slogans. Brands are the culmination of who you are, how you’re different from your competition, and why a buyer should do business with you.

Marketing Reverse Mortgages: Finding That One Silver Bullet

Marketing reverse mortgages is hardly a science. What works for one lender, may not work for another.