In ten years, the 60+ population will be the largest market segment for the first time in history. What will our society look like? What improvements to the aging process will have been made?
To learn more about these issues, Richard Eisenberg, managing editor of PBS’ 50+ web site Next Avenue, interviewed Wharton management professor Mauro F. Guillén on his new book, “2030: How Today’s Biggest Trends Will Collide and Reshape the Future of Everything.”
The two discussed a range of aging topics, including the future of Alzheimer’s, social isolation and actions that people in their 50s and 60s should be taking today to prepare themselves.
When he was asked why the world of today will be gone by 2030, Guillén responded, “We know the number of babies has been dropping and that people are living longer. And the number of people over sixty is growing everywhere in the world. By 2030, they will become the largest consumer market segment for the first time in history. Many of them have accumulated wealth and have savings, so they will have the means to enjoy life for hopefully many, many years.” Read the full interview.