The National Council on Aging (NCOA) collaborated with Google to create a set of inclusive marketing resources to ensure that older adults are more authentically represented.
Google’s inclusive marketing toolkit, known as All In, includes useful tools, strategies, and practices to embed inclusion into every stage of a campaign.
“Ageism hurts all of us by diminishing the incredible value of our lived experiences. It’s time for marketers to treat it the same as every other form of bias,” said NCOA President and CEO Ramsey Alwin.