RMM MayJune 2021

PUBLISHER Peter Bell pbell@dworbell.com SENIOR EDITOR Thomas A. Barstow thomas.barstow@theYGSgroup.com ASSOCIATE EDITOR Darryl Hicks dhicks@dworbell.com MANAGING EDITOR Sam Hoffmeister samuel.hoffmeister@theYGSgroup.com COMMUNICATIONS COORDINATOR Jessica Hoefer PRESIDENT Stephen Irwin NRMLA EXECUTIVE COMMITTEE CO-CHAIRS Scott Norman, Finance of America Reverse Michael Kent, Liberty Reverse Mortgage DESIGNER Tara Roth ADVERTISING SALES Natalie Matter Bellis natalie.matterbellis@theYGSgroup.com Reverse Mortgage is the official publication of the National Reverse Mortgage Lenders Association. The magazine is published every two months. For inquiries regarding association membership and/or magazine subscriptions, please call Darryl Hicks at 202-939-1784. Advertising and editorial inquiries should be directed to Max Lalwani (max.lalwani@theYGSgroup.com ) and Sam Hoffmeister (samuel.hoffmeister@ theYGSgroup.com), respectively. Association & Subscription Contact: National Reverse Mortgage Lenders Association 1400 16th St., NW, Suite 420 Washington, DC 20036 202-939-1760 lross@dworbell.com Industry: www.nrmlaonline.org Consumers: www.reversemortgage.org Advertising & Editorial Contact: National Reverse Mortgage Lenders Association 1400 16th St., NW, Suite 420 Washington, DC 20036 202-939-1760 ©2021 National Reverse Mortgage Lenders Association Those We Help Daughter first helps elderly father, then herself By Darryl Hicks 32 Features 18 Recruitment and Retention Ramp Up Companies compete for talent in tough labor market By Thomas A. Barstow 24 Learning to Navigate Social Media Advertising Rules Marketers grapple with age-based restrictions By Joel Berg 28 Looking Globally With Equity Release Roundtable results show worldwide potential By Thomas A. Barstow Columns 3 In Reverse Recruiting, social media and going global By Thomas A. Barstow 5 Steve Irwin: Moving Forward Diversity, Equity & Inclusion Committee launches 6 Money Sense by Merrill How much can be spent on travel in retirement? Departments 2 Scribes Meet this month’s contributors 8 What’s News Get up to date on the industry, the press and Washington, D.C. 34 Member News/Who’s Who in Reverse 36 Numbers A closer look at home equity in financial planning May-June 2021 Volume 14, No. 3 CRMP: Across the Kitchen Table CRMP builds business on reputation, integrity: A chat with Teresa Rose, CRMP, Western Ohio Mortgage Corp. By M. Diane McCormick 16 Contents From the Top Alec Hanson, senior vice president, production, loanDepot By Darryl Hicks 12