Sales Leaders See New Tools, Strategies Capturing More Clients By Joel Berg Marketing for the Future continued on page 22 FOR THE REVERSE mortgage industry, 2023 is shaping up as yet another year to make a pivot. But instead of adjusting to the COVID-19 pandemic that prevented face-to-face communication, loan originators are adjusting to a steep drop in the refinancing business. They are now focused on generating new customers from among the millions of seniors who have built up substantial home equity and could benefit from a reverse mortgage. FUTURE MARKETING for the 20 REVERSE MORTGAGE / MARCH–APRIL 2023
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