9:30am |
Registration Desk Open
The registration desk will be open from 9:30 am to 6:00 pm.
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10:00am |
NRMLA Board of Directors Meeting--Revolution 1-2 (Closed session)
The Board of Directors will convene from 10:00 am to 12:00 pm.
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10:00am |
Loan Officer Roundtable--Legends 5 (Pre-Conference Session)
Three long-time reverse mortgage sales managers/loan originators share tips about what makes them successful and engage with the audience to create an interactive session where everyone shares ideas for building success.
Moderator: Shannon Hicks, Founder, Reverse Focus, Redding, CA
Presenters
- Launi Cooper, CRMP, Mutual of Omaha Reverse Mortgage, Sacramento, CA
- Christina Harmes Hika, CRMP, Amerifund Home Loans, Inc., Oceanside, CA
- Bruce Simmons, CRMP, American Liberty Mortgage Inc., Denver, CO
Speaker Bios
Launi Cooper, CRMP, Mutual of Omaha Reverse Mortgage
Launi Cooper has had an extensive career in the Real Estate Industry, beginning back in the late 1970’s working as a student for her mom. In 2009, after seeing what a reverse mortgage did for her own parents’ life, she left the homebuilding industry and began what is now more than 15 years of assisting active adults with the funding of their longevity and retirement lifestyle. In 2019, Launi accepted a role once again in leadership with Mutual of Omaha and now leads a team of more than 25 loan officers in three states. Launi is the past president of the South Placer Estate Planning Council, Past President of the Roseville Granite Bay Business Network, and a member of the Rotary Club of Roseville, the Professional Fiduciaries Association, South Placer Estate Planning Council, Placer County Association of Realtors, and the North State Building Industry Association.
Shannon Hicks, Reverse Focus
Shannon is a co-founder of Reverse Focus, Inc. and a regular commentator and Editor-in-Chief of HECMWorld.com. Drawing from his prior experience as a reverse mortgage originator and working in the financial services industry, Shannon has covered reverse mortgage news stories since 2008 when he began HECMWorld Weekly, the nation’s only weekly podcast for reverse mortgage professionals. In 2011, he launched a series of weekly video episodes, The Industry Leader Update with commentary and analysis focused on all things reverse mortgage. Shannon firmly believes an educated and empowered sales force is key to expanding reverse mortgage acceptance and increasing our relevance in the conversations surrounding retirement.
Christina Harmes Hika, CRMP, Amerifund Home Loans, Inc.
Christina Harmes Hika, CRMP, has a deep-rooted passion for empowering retirees to enhance their financial futures. Christina’s journey in the mortgage and real estate industry began at 16 in her father’s office, where she later completed her first reverse mortgage under the guidance of her father, Scott Harmes, and her mentor, Monte Howard (RIP). The visible relief the borrowers had at the closing was career-changing for her. This experience ignited her lifelong commitment to transforming retirements and legacies for the better with Reverse Mortgages. Throughout her career, Christina has been a top originator, both as a solo originator and as part of a team, consistently delivering outstanding results. She has played a pivotal role in building three successful reverse mortgage divisions while training and mentoring hundreds of loan officers across the industry. In response to popular demand, she founded Reverse Mortgage Coach in 2020, a coaching company dedicated to helping loan officers master the intricacies of reverse mortgages and grow their businesses.
Bruce Simmons, CRMP, American Liberty Mortgage Inc.
Bruce Simmons is the reverse mortgage manager with American Liberty Mortgage, Inc. in Denver, CO. He has been specializing exclusively in reverse mortgages since January 2003 and has been in the consumer finance and mortgage business since February 1987. Bruce is fond of saying that he’s closed over 1,000 reverse mortgages and has never had a customer, or family member, ever tell him that they regretted their decision to do the reverse mortgage. He is proud of this because he makes 100 percent sure that everyone who does a reverse mortgage with him understands the pros and cons of exactly what they are doing. Bruce loves working with retirees and Baby Boomers to help educate them. Whether they take out a reverse mortgage or not, he makes sure that they understand how they work. Bruce loves what he does and loves helping people.
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12:00pm |
Exhibit Area Open
The exhibit area will be open from 12:00 pm to 5:00 pm.
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1:00pm |
Welcome Remarks—Legends 1-4
Presenter:
- Steve Irwin, President, National Reverse Mortgage Lenders Association, Washington, DC
Speaker Bio
Steve Irwin, President, National Reverse Mortgage Lenders Association
As president of NRMLA, Steve Irwin oversees the association’s initiatives to serve as an educational resource, policy advocate and public affairs center for consumers, lenders and related professionals. His background includes experience with strategic planning, organizational design, portfolio acquisition, risk management and quality control. He received his B.A. from Grinnell College and his MBA from the University of San Francisco.
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1:15pm |
Keynote Address: The Honorable Julia Gordon—Legends 1-4
Assistant Secretary for Housing/Federal Housing Commissioner U.S. Department of Housing and Urban Development, Washington, DC
Don’t miss this opportunity to hear the nation’s top housing official discuss noteworthy HECM achievements in 2024 and future priorities.
Speaker Bio
Julia R. Gordon serves as the Assistant Secretary for Housing and Federal Housing Commissioner at the U.S. Department of Housing and Urban Development. Ms. Gordon was nominated for this role by President Biden and was confirmed by the U.S. Senate on May 12, 2022. Ms. Gordon brings to HUD more than 30 years of experience in housing finance, policy, and advocacy in both the public and private sectors. Throughout her career, Ms. Gordon has been both a strong advocate for and a hands-on practitioner working to achieve equal justice, fairness, and equity in housing and consumer protections. In her current role, Ms. Gordon is responsible for HUD’s policies, programs, and operations supporting the nation’s homebuyers, homeowners, renters, and communities. Before joining HUD, Ms. Gordon was President of the National Community Stabilization Trust (NCST) from 2019-2022 and Executive Vice President of NCST from 2015-2019 where she was a passionate advocate and leader for housing equality and neighborhood investment, launching multiple new initiatives supporting neighborhood stabilization and affordable housing.
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1:45pm |
Update From NRMLA’s Leadership—Legends 1-4
Three executives and thought leaders in the reverse mortgage business share their perspectives on the current trajectory of the industry, NRMLA, and within their own companies.
Moderator: Sarah Wheeler, Editor in Chief, HW Media, Dallas/Fort Worth, TX
Participants:
- Jim Cory, CRMP, Managing Director Reverse, Guild Mortgage, San Diego, CA
- Michael Kent, SVP, Reverse Asset Management and Industry Relations, PHH Mortgage Corporation dba Liberty Reverse Mortgage, Rancho Cordova, CA
- Christopher Mayer, CEO, Longbridge Financial, LLC, Paramus, NJ
Speaker Bios
Jim Cory, CRMP, Guild Mortgage
Jim Cory is a mortgage entrepreneur with 25 years of experience building successful, high-growth companies in the reverse mortgage industry. As Managing Director – Reverse at Guild Mortgage Company, Jim is a leader of the company’s reverse mortgage division and is working to expand Guild Mortgage’s reverse presence. Jim has held a variety of senior leadership positions at several mortgage companies, including Cherry Creek Mortgage, Seattle Mortgage, and most notably, Fannie Mae. In 2008, he also founded Legacy Reverse Mortgage, a distinguished mortgage originator that he later successfully sold. Since 1998, Jim has been an active member of the National Reverse Mortgage Lenders Association and currently serves as Vice Chair of its Board of Directors, Chairs the Education Committee, and serves on the Ethics Committee.
Michael Kent, PHH Mortgage Corporation dba Liberty Reverse Mortgage
Michael Kent has served as President of Liberty Reverse Mortgage since April 2015. He now serves as Senior Vice President, Reverse Asset Management and Industry Relations for Liberty’s parent company. Before joining Liberty, Kent spent four years at Reverse Mortgage Solutions, Inc. (RMS) as President of Loan Originations. In addition to his reverse background, he has over 30 years of “forward” mortgage experience and has held leadership roles across various lending functions, including sales, operations, and secondary markets. He currently serves as Chairman of the National Reverse Mortgage Lenders Association.
Christopher Mayer, Longbridge Financial, LLC
Dr. Christopher Mayer has led Longbridge’s growth from a startup company in 2013 to the second-largest reverse mortgage lender and the largest wholesale lender in 2023, with a 22% HMBS market share for newly originated loans. He has guided the construction and funding of new proprietary reverse mortgage products and securitizations. From 2018-2022, Chris helped manage Longbridge’s growth in funded loans from $377 million to $2.12 billion, propelling the company to become the industry’s fastest-growing major reverse mortgage lender. Previously, he served as Senior Vice Dean and Director of the Milstein Center for Real Estate at Columbia Business School, where he continues to teach today. Dr. Mayer received his PhD in Economics from MIT and has held positions at the University of Pennsylvania and the Federal Reserve.
Sarah Wheeler, HW Media
Sarah Wheeler is the Editor in Chief at HW Media. She joined HousingWire in 2013 as the sponsored content editor and went on to be the magazine editor and managing editor before assuming the EIC role in 2020. Her previous experience includes work in advertising, corporate communications and newspapers.
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2:30pm |
Networking Break
Sponsored by

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3:00pm |
Differentiate and Dominate: Marketing Tactics to Grow in 2025—Legends 1-4
As reverse mortgage companies navigate the complexities of the 2025 market, strategic marketing becomes more crucial than ever. This session dives into proven techniques for identifying and highlighting your unique value proposition. From leveraging digital platforms to mastering content marketing, discover actionable insights to elevate your brand and drive customer engagement.
Presenter: Wayne Stanley, President & CEO, Bowe Digital, Kokomo, IN
Speaker Bio
Wayne Stanley, Bowe Digital
Wayne M. Stanley is the owner of Bowe Digital, a marketing agency offering custom services for small businesses with hundreds of clients all around the United States. Bowe Digital works with businesses of all shapes and sizes on website creation, email marketing, social media, video, design, and much more. Before founding Bowe Digital, Wayne worked at the American Land Association (ALTA) in Washington, D.C., where he helped to develop the Homeowner Outreach Program (HOP) and grew the Title Action Network and ALTA’s social media presence. Wayne got his start in marketing and communications after college as a staffer for Senator Richard G. Lugar in the United States Senate. He served as a communications director and deputy campaign manager.
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3:45pm |
NRMLA Business Meeting and Special Awards—Legends 1-4
NRMLA members must ratify the Nominating Committee Report and formally elect a new Board of Directors for the 2025 term. NRMLA staff will also present two Distinguished Service Awards.
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4:15pm |
The New HECM Math—Legends 5
HECM Math delves into the calculations behind a growing Principal Limit and examines how this growth impacts the loan balance, line of credit, and Life Expectancy Set-Aside (LESA). We’ll also cover interest rates, review the “number” documents, and illustrate the significant benefits of partial prepayments by analyzing a real monthly statement.
Presenter:
- Craig Barnes, CRMP, Wholesale Training Director, Mutual of Omaha Reverse Mortgage, New Windsor, NY
Approved for 1 CRMP Credit

Speaker Bio
Craig Barnes, CRMP, Mutual of Omaha Reverse Mortgage
In his role as Wholesale Training Director at Mutual of Omaha Reverse Mortgage, Craig Barnes, CRMP, provides training for all reverse wholesale partners. Barnes is a regular speaker at NRMLA events and has been a Certified Reverse Mortgage Professional (CRMP) since 2010. He serves on the Independent Certification Committee, which oversees the CRMP designation, and on NRMLA’s Education Committee. Barnes has been in the reverse space for 20 years and a trainer for more than 30 years.
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4:15pm |
Key Regulatory/Compliance Considerations—Legends 6
NRMLA’s outside general counsel provides important and timely updates on regulatory/compliance matters that reverse mortgage lenders should know about.
Presenters:
- Jim Brodsky, Partner, Weiner Brodsky Kider PC, Washington, DC
- Joel Schiffman, Counsel, Weiner Brodsky Kider PC, Queen Creek, AZ
Approved for 1 CRMP Credit

Speaker Bios
Jim Brodsky, Weiner Brodsky Kider PC
Jim Brodsky is a founding member of the Washington, DC law firm of Weiner Brodsky Kider PC, who advises clients on strategic business initiatives, federal compliance and regulatory matters, mergers and acquisitions, asset purchases and sales, and secondary mortgage market transactions. As a former HUD Deputy Assistant Secretary, he has deep experience in FHA and Ginnie Mae (as well as Fannie Mae and Freddie Mac) requirements, issues, and opportunities, and also is Co-General Counsel of NRMLA. Jim is a Director of Enterprise Community Development, the nation’s fifth-largest affordable housing developer and community owner with well over a billion dollars of investments in almost 13,000 homes with more than 21,000 residents in 112 communities in four mid-Atlantic states and the District of Columbia.
Joel Schiffman, Weiner Brodsky Kider PC
Joel focuses on the representation of banks, savings associations, mortgage banking companies and their holding companies and affiliates. His practice embraces a variety of matters relating to mortgage banking, including the marketing, origination, servicing and secondary market disposition of mortgage loans, with an emphasis on reverse mortgages. Joel is Co-General Counsel of the National Reverse Mortgage Lenders Association and serves on several committees, including Ethics. Before joining Weiner Brodsky Kider PC, Joel served as Senior Vice President and General Counsel of Financial Freedom Senior Funding Corporation, the nation’s largest reverse mortgage lender and servicer.
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5:30pm |
Welcome Reception—Woodstock
Join us at our Welcome Reception to kick off the conference and have the chance to reconnect with old friends and make new ones. Enjoy complimentary drinks and light hors d’oeuvres at the reception to start your night.
Sponsored by

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