The Consumer Services Division of the Washington State Department of Financial Institutions (DFI) has charged a reverse mortgage lender with false, deceptive and misleading advertising practices. The Statement … more Be Careful With Your Marketing
Marketing / Origination
NRMLA Answers Top Reverse Mortgage Questions in Kiplinger’s
A new advertorial from NRMLA, “Today’s Reverse Mortgages: Flexible, With a Lot of Built-in Protection” will appear in the October 2017 issue of Kiplinger’s Personal Finance magazine, a … more NRMLA Answers Top Reverse Mortgage Questions in Kiplinger’s
NRMLA Member LogoMembers Only
NRMLA has developed the following Member Logo that you can use on your business cards, web site, and other marketing materials.
Turning Leads Into Applications
Over the past couple of years, the reverse mortgage industry has seen an influx of “lead generation” companies to assist lenders with their marketing efforts.
Webcast Video: Using a Reverse Mortgage to Buy a Home
Last week’s webcast on HECM for Purchase coordinated by NRMLA, and hosted by the National Association of REALTORS®, can be downloaded and shared with your Realtor friends. NRMLA … more Webcast Video: Using a Reverse Mortgage to Buy a Home
Reverse Mortgages: Fact Vs. Fiction
A new NRMLA graphic, available for download from, ReverseMortgage.org, debunks five common misconceptions about reverse mortgages. NRMLA explains to consumers that borrowers never lose ownership of the home, … more Reverse Mortgages: Fact Vs. Fiction
Succeeding at HECM for Purchase
“Few things in life are as exciting and satisfying as buying a new home,” said Monte Howard, CRMP, Manager of the Reverse Mortgage Division at C2 Financial, … more Succeeding at HECM for Purchase
Home Savers: Helping Seniors Sidestep Foreclosure With a Reverse Mortgage
Single out most any neighborhood in America and even a casual drive around will feature foreclosure signs.
Avoiding the Pitfalls of Lead Generation
While some reverse mortgage loan originators attract new clients through their web site, referral sources or advertising, many others purchase “leads” from third-party vendors.
Bonding With Your Reverse Mortgage Client
Perhaps the most important aspect of customer service is the first impression a reverse mortgage customer has of you.