The Consumer Services Division of the Washington State Department of Financial Institutions (DFI) has charged a reverse mortgage lender with false, deceptive and misleading advertising practices. The Statement of Charges seeks a final order requiring the company to cease and desist from engaging in false advertising practices, pay a $300,000 fine, and pay an investigative … more Be Careful With Your Marketing
A new advertorial from NRMLA, “Today’s Reverse Mortgages: Flexible, With a Lot of Built-in Protection” will appear in the October 2017 issue of Kiplinger’s Personal Finance magazine, a publication that reaches nearly 1.7 million readers including 600,000 subscribers. In the article, NRMLA President and CEO Peter Bell responds to six questions that consumers commonly ask … more NRMLA Answers Top Reverse Mortgage Questions in Kiplinger’s
NRMLA has developed the following Member Logo that you can use on your business cards, web site, and other marketing materials.
Over the past couple of years, the reverse mortgage industry has seen an influx of “lead generation” companies to assist lenders with their marketing efforts.
Last week’s webcast on HECM for Purchase coordinated by NRMLA, and hosted by the National Association of REALTORS®, can be downloaded and shared with your Realtor friends. NRMLA collaborated with NAR to develop a webcast for Realtors that featured Scott Trembley, CEO of The Trembley Group, a real estate firm based in Myrtle Beach, S.C., … more Webcast Video: Using a Reverse Mortgage to Buy a Home
A new NRMLA graphic, available for download from, ReverseMortgage.org, debunks five common misconceptions about reverse mortgages. NRMLA explains to consumers that borrowers never lose ownership of the home, that HECM closing costs are comparable to other FHA mortgages, that borrowers never owe more than the value of the home, that having a conventional mortgage doesn’t … more Reverse Mortgages: Fact Vs. Fiction
“Few things in life are as exciting and satisfying as buying a new home,” said Monte Howard, CRMP, Manager of the Reverse Mortgage Division at C2 Financial, based in San Diego. “When I show a client how they can own the home of their dreams with a Reverse Purchase, I become the key to … more Succeeding at HECM for Purchase
While some reverse mortgage loan originators attract new clients through their web site, referral sources or advertising, many others purchase “leads” from third-party vendors.
Single out most any neighborhood in America and even a casual drive around will feature foreclosure signs.
Whether you are an industry veteran or a newcomer to the reverse mortgage business, one option to stay ahead of the competition is to seek advice from a marketing specialist who can help you grow your business more wisely.