A new advertorial from NRMLA, “Today’s Reverse Mortgages: Flexible, With a Lot of Built-in Protection” will appear in the October 2017 issue of Kiplinger’s Personal Finance magazine, a publication that reaches nearly 1.7 million readers including 600,000 subscribers. In the article, NRMLA President and CEO Peter Bell responds to six questions that consumers commonly ask … more NRMLA Answers Top Reverse Mortgage Questions in Kiplinger’s
Marketing / Origination
Webcast Video: Using a Reverse Mortgage to Buy a Home
Last week’s webcast on HECM for Purchase coordinated by NRMLA, and hosted by the National Association of REALTORS®, can be downloaded and shared with your Realtor friends. NRMLA collaborated with NAR to develop a webcast for Realtors that featured Scott Trembley, CEO of The Trembley Group, a real estate firm based in Myrtle Beach, S.C., … more Webcast Video: Using a Reverse Mortgage to Buy a Home
Reverse Mortgages: Fact Vs. FictionMembers Only
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Succeeding at HECM for Purchase
“Few things in life are as exciting and satisfying as buying a new home,” said Monte Howard, CRMP, Manager of the Reverse Mortgage Division at C2 Financial, based in San Diego. “When I show a client how they can own the home of their dreams with a Reverse Purchase, I become the key to … more Succeeding at HECM for Purchase
Truth of Consequences: The Cost of Non-Compliance in Advertising
by Mark Olskaker, Staff Writer, Reverse Mortgage Magazine I HAVE SPENT MUCH OF MY PROFESSIONAL LIFE writing about criminal justice, a phrase that at first glance may seem a contradiction in terms. Yet while the words criminal and justice might appear to be opposites, we all understand that justice is the concept we invoke to … more Truth of Consequences: The Cost of Non-Compliance in Advertising
Turning Leads Into Applications
Over the past couple of years, the reverse mortgage industry has seen an influx of “lead generation” companies to assist lenders with their marketing efforts.
Avoiding the Pitfalls of Lead Generation
While some reverse mortgage loan originators attract new clients through their web site, referral sources or advertising, many others purchase “leads” from third-party vendors.
Home Savers: Helping Seniors Sidestep Foreclosure With a Reverse Mortgage
Single out most any neighborhood in America and even a casual drive around will feature foreclosure signs.
Marketing Strategies for Success
Whether you are an industry veteran or a newcomer to the reverse mortgage business, one option to stay ahead of the competition is to seek advice from a marketing specialist who can help you grow your business more wisely.
Bonding With Your Reverse Mortgage Client
Perhaps the most important aspect of customer service is the first impression a reverse mortgage customer has of you.