Families of aging parents don’t always come in with a clear plan, but when a reverse mortgage enters the conversation, it’s often shaped by those in the “sandwich generation” balancing care for aging parents and their own children. Knowing how to navigate these dynamics while keeping the borrower’s goals at the center is essential for closing the deal.
In this sponsored webinar, The Influence Factor: Family Dynamics in Reverse Mortgages, you’ll learn how to proactively include family members, understand the psychology behind their reactions, and guide conversations in a way that builds trust.
For experienced brokers, confidently navigating these dynamics could make the difference between a stalled conversation and a submitted application.
Here’s what you can expect to take away from this session:
- Proven communication techniques and scripting to maintain control of the conversation while respecting family dynamics
- A strategy for involving adult children to build trust, prevent objections, and better understand the emotions driving their concerns
- How to turn complex family conversations into stronger borrower outcomes and new business opportunities
Thursday, May 14
1:00 PM Eastern Time
This webinar is free
Registration Instructions
- Click the Register Now link located in the righthand column. Select Existing Customer.
- Login with your username and password. Once you’re logged in, select “The Influence Factor: Family Dynamics in Reverse Mortgages” and follow the registration process.
- If you don’t have a username and password, please contact Darryl Hicks at [email protected] and he will create a customer record for you.
- On the payment page, follow prompts to complete the registration.
Speaker Bio
Barbara Cripple is the National Sales Training Manager at Finance of America Reverse, where she has been leading sales training since 2020. With 28 years in the mortgage industry and 19 years specializing in reverse mortgages, Barbara is both a Master Trainer and a Certified Reverse Mortgage Professional (CRMP).
She is passionate about educating professionals and empowering seniors through the reverse mortgage product. Previously, she served as Operations Manager for Affinity Home Equity Solutions, where she managed production, trained loan officers and support staff, and taught continuing education to real estate agents.